Business Research Essay Example | Topics and Well Written Essays - 2250 words

Business Research - Essay ExampleThis trend of mapping of celebrities in adverts is not likely to change in the near future. The media have contributed to this obsession through overloading the connection with information and demonstrations of celebrities and big(p) them entertainment. The use of celebrities in adverts accrues benefits not only to the organization but also to the credit. through the use of a celebrity, the consumer feels a positive feeling of association and security. The consumers deem their celebrities as idols, and once they recommend the use of a product, they deem such products as of highschool quality. Consumers like to be associated with celebrities, and they end up buying such products because they would like to be like the celebrity. In essence, the use of a celebrity makes a product stand out and be recalled by the consumers. The use of a celebrity makes the products or operate stand out. Celebrity mo has been regarded as a way of getting the brand noticed amidst the high competition in the market environment. There are huge impacts of the use of celebrities in adverts among consumers through audio visual commercials. ... Relevance of the Research Numerous studies have been carried out to identify the impact of celebrity endorsements on sales and marketing. Nevertheless, in that location is disagreement and debate on the precise role of celebrity endorsement on customer perceptiveness towards the brand. Customer attitudes form the innovation for increased sales and marketing of a product. both(prenominal) studies note that there is a weak correlation between the two while others state that there is a strong correlation between the two. This research proposal pass on provide a basis on the acquisition of insights in the field of consumer discernments towards a brand or product and the impact of celebrity endorsements on them to influence sales and marketing. This proposal will structure a systematic review with regard a s to these associations to offer marketing economists a useful guide on celebrity endorsement. Because this proposal will helper clarify the role of celebrity endorsement in adverts, it will also serve societal and hard-nosed relevance. For organizations, it is particularly signifi keistert to identify the positive and negative effects of celebrity endorsement on the discernment of the customer towards the product and brand so purchase decision making and purchasing behavior can be increased. This paper will give insights on the significance of celebrity endorsement through giving reference to an example of celebrity endorsements such as David Beckham by Adidas. An enhanced comprehension of celebrity endorsement unquestionably prompts managers to take on an effective policy by which sufficient customer discernment will be engendered. This will lead to increased customer purchase intents, which will positively affect the